Why I Switched to Real Brokerage, And What It Means for My Clients in Gainesville

Gainesville Kait Alexander
Nov 25, 2025
2 min read

Updated: Jan 7

By: Gainesville Kait Alexander

If you’ve been following my work for a while; the videos, the neighborhood deep dives,

the mid-century home tours, the candid “here’s how this really works” content—

you already know I built my entire real estate business on connection.

Not cold calls.

Not floor duty.

Not chasing leads.

Just consistency, authenticity, and showing up for Gainesville the way I’d want someone to show up for me. So when I started reevaluating which brokerage aligned with the next chapter of my brand, I had to get brutally honest with myself:

Which model gives me the freedom, support,

and financial structure to scale,

without sacrificing the boutique,

highly personal experience my clients expect?

For me, the answer was clear: Real Brokerage. And here’s exactly why I made the switch,

and how it elevates the experience you get as a buyer or seller in Gainesville.

The Split + $12,000 Annual Cap Changed Everything

Let’s talk about the part most agents are scared to say out loud:

Real lets me keep more of my income— period.

With a competitive split and a $12,000 annual cap,

Real currently has one of the strongest

financial models in the industry.

And here’s why that matters for my clients!

Every dollar I don’t hand over to a brokerage gets reinvested into:

My marketing and ad strategy
Deep-dive Gainesville community content
My video + visual branding
A growing support team
A more elevated buyer + seller experience

You aren’t hiring a brokerage logo. You’re hiring me. The strategy, the communication, the follow-through, and the obsession I have with serving Gainesville well. Real simply gives me the structure to do more of what already works.

4. I Wanted to Grow My Brand — Not Someone Else’s

People don’t work with me because of who I’m brokered by. They work with me because

they’ve followed the content, resonated with the mission, and trust my love for

Gainesville’s architecture, neighborhoods, and people.

Real gives agents the freedom to be the face of their business—

no ego, no hierarchy, no “stay in line.”

Just a modern model that lets me build something with longevity and intention.

The Bottom Line

Switching to Real Brokerage wasn’t about leaving something. It was about stepping into a model that finally aligns with the business I’ve been building all along—

the brand, the momentum, the community focus, and the way I serve clients here in Gainesville. I wanted a brokerage that matched my work ethic, supported my content-driven approach, and allowed me to scale without losing the boutique,